Archive for January 2019

Taking steps in order to change the course of the Business

We are at this time of the year when everyone begins to wonder about the continuation of his career. Some may consider moving up a new rung, but many are more interested in becoming self employed. It is only natural to think of embarking on an adventure by first testing the viability of your ideas.  Some bring together the skills acquired throughout their careers to launch a niche activity while others simply have the entrepreneurial spirit whatever the subject. One thing is certain, no business can take off without a strong and structured marketing plan the five tips discussed in this article will help you get started on a good foundation. No one can believe that starting a business is a breeze. In order to know more about magic business marketing, you may always check their official web sites.

What is the key to success for new businesses?

Work hard, structure your marketing and give everything to grow your business and promote it effectively. To ensure satisfactory results, it is essential to choose the marketing strategy and the tools and techniques used. According to some studies, nearly 50% of new businesses and start ups are closed in the first 5 years. Such statistics prove that it is not easy to find a place in the business world and that it is not enough to settle down and wait for profits to fall. We must remain vigilant even when everything is going well and keep the enthusiasm of the first days even once launched.

  • What problems do your service / product solve?
  • How does it improve people’s lives?
  • What do the others get out of it? What is its added value?

It is by asking these questions that you will target your audience to the best and that you will define the finest your ideal client.

It is important to pay importance to pertinent strategy and appropriate tactics 

It is equally important to understand your competitors. It is essential to analyze the competition methodically. As one of the experts puts it in his book, one of the best works on strategy is even if the enemy is in number, it can be prevented from fighting. It is therefore necessary to know one’s intentions and to calculate one’s strengths and weaknesses. You can build on the strengths of your competitors and exploit their weaknesses to show their customers that you have better things to offer. Do they control social media? Do they offer quality content that is of interest to readers? The slightest flaw on their part is an opportunity for you to reorient your strategy. The options are perfect in this case and that is the reason that you would look forward to enrish your business all the more.